Starting a New Business?

Build smart.
Build right.

All automated for you in one place.

The small business engine you need to run absolutely everything from CRM, online marketing, invoicing, customer service and so much more.

Free plan availableSet up in minutesNo credit card requiredBuilt for new businesses

Built for new businesses of every kind

Trades & Home ServicesSalons & BeautyConsultants & CoachesRetail & Online StoresCleaning & MaintenancePhotographers & CreativesHealth & WellnessPet ServicesProfessional ServicesHospitalityRepairs & TechniciansAnd more...
Why most new businesses stay stuck

The Challenge

Starting is easy—growth is hard.

Getting organised and growing is where most businesses struggle.

Most new businesses start with a phone number and word of mouth. That gets you off the ground — but it doesn't build a business. You need systems from day one!

Without Empire
With Empire
Most
leads fall through
No system to track or follow up leads
CRM captures and follows up every lead
Hours
lost every week
Manual invoicing — slow and error-prone
Professional invoices in under a minute
Too many
invoices go unpaid
Chasing payments by phone all week
Clients pay online with one tap
Most
have no marketing
No time to market while doing the work
Built-in marketing tools ready to go

The right tools from day one. Everything you need, nothing you don't.

Free with Empire

Never lose a lead again

Every enquiry, quote, and job — tracked from first contact to final payment.

Visual lead pipeline
See every lead at a glance — new, quoted, won, invoiced. Drag and drop to update status.
Automatic follow-up reminders
Never forget to call back a quote. Empire reminds you before the lead goes cold.
Lead Tracking
Empire · Dashboard
Active Leads
12
+3 this week
Revenue MTD
$14.2k
+18%
Jobs Booked
8
Next 7 days
Enquiries this month↑ 24%
J
James T.
Bathroom reno
$3,200
Follow up
S
Sarah M.
Kitchen rewire
$890
Quoted
P
Pete's Cafe
Plumbing overhaul
$4,100
Booked
Complete contact history
Every call, message, and job is logged against each customer. Full context, every time.
Start free — no credit card
The CRM and basic AI Business Advisor are available on our free plan. Get organised today.
Bills
Empire · Invoice #0023
Your Business Name
ABN 12 345 678 901
$1,450.00
Awaiting Payment
Split system installation — 2 units$1,200.00
Materials & consumables$180.00
Call-out fee$70.00
Pay Now with Card
Secured by Stripe
Payment received
$1,450.00 · via Stripe
+$1,450
Ops Plan — $19/month

Invoice professionally. Get paid fast.

Create and send professional invoices in under a minute. Your clients pay online by card — money in your account the next business day, powered by Stripe.

Invoices that look the part
Professional templates with your logo and business details. Create one-click invoices from completed jobs.
Online payments via Stripe
Clients pay by Visa, Mastercard, or Amex directly from the invoice link. No chasing, no delays.
Automated payment reminders
Empire sends automatic reminders for overdue invoices so you don't have to be the bad guy.
Financial overview at a glance
See what's paid, what's pending, and what's overdue — all in one dashboard.
Included on all plans

An AI business advisor in your corner — from day one

Starting a business means figuring out a thousand things at once. Empire's AI Business Advisor answers your questions, creates templates, and guides you through building a sustainable business.

Pricing advice for your services
Quote and proposal templates
Business registration guidance
Customer communication scripts
Contracts and document templates
Growth and marketing strategy
Growth graph
When You're Ready to Scale

Add marketing when you want to grow faster

When word of mouth isn't enough, Empire's built-in marketing agency is ready to go. No new tools, no new logins — it's already in your platform.

Facebook & Instagram Ads

Reach local customers actively looking for your services. Empire creates, targets, and optimises your campaigns.

Google Search Ads

Appear at the top of Google when customers search for your exact services in your area. Pay only for results.

AI Receptionist

An AI that answers every call, books appointments, and routes emergencies to your phone. Never miss a lead.

Your Journey

You don't have to figure it all out at once

Empire grows with your business. Start with what you need today, add more as you grow. There's no pressure and no lock-in.

Day 1
Set up your CRM and send your first invoice
Import contacts, set up your service list, and send a professional invoice within your first hour.
Week 1
Get paid online with Stripe
Clients pay by card directly from your invoice link. Money in your account the next business day.
Month 1
Build your reputation — reviews, referrals, repeat clients
Empire tracks every customer relationship so nothing falls through the cracks. Follow-ups are automatic.
When ready
Switch on marketing to accelerate growth
Add Facebook & Instagram ads or Google Ads when you're ready to scale. The infrastructure is already there.

Simple Pricing

Start free. Upgrade when you're ready.

No hidden fees. No long-term contracts. No nasty surprises.

Free

$0/mo

CRM

Business advisor (trial)

Most Essential

Ops

$19/mo

Everything in Free

Invoicing

Stripe connected

Payment reminders

Client billing portal

Revenue tracking

Marketing Agency

$375/mo

Website setup

Domain purchase

Business email

Facebook Ads

Google Ads

Landing pages

AI image generation

Business advisor

Most Popular

Complete

$399/mo

Everything in Free, Ops and Marketing Agency

CRM

Invoicing

Stripe connected

Documents

AI receptionist

50 GB document storage

FAQ

Common questions

Do I need any technical skills to use Empire?

None at all. Empire is built for new business owners, not tech people. If you can use a smartphone, you can use Empire. Setup takes under 10 minutes and we guide you through every step.

Can I start with just the CRM and add invoicing later?

Absolutely. Start on the free plan with the CRM and AI Business Advisor. Upgrade to Ops when you're ready to add invoicing and payments. There's no pressure to do everything at once.

Do my customers need to sign up for anything?

No. Your customers receive professional invoices by email and pay online with their card — no accounts required. It's completely seamless for them.

How do I get paid through Stripe?

Empire connects to Stripe — the world's leading payment processor. Once connected (takes 5 minutes), you receive customer payments directly to your bank account, usually within 1–2 business days.

Can I import my existing customers?

Yes. You can import your existing customer list via CSV or add contacts one by one. Your full history of customers can be in Empire within minutes.

What if I'm just starting out and don't have any customers yet?

Perfect timing. Starting with Empire means you'll have the right systems from your very first customer. No messy spreadsheets or catch-up data entry later. The AI Business Advisor can also help you with pricing, quoting, and finding your first customers.

Still have questions? Get in touch

Start Today

The best time to start was yesterday.
The second best is right now.

Join 2,000+ businesses who chose to build their foundation with Empire. Start free, no credit card, no commitment — just a smarter way to start your business.

Free forever plan · Upgrade anytime · No lock-in